Did you never think about how much work goes into making a catalogue? Aren’t you a little curious? Keep reading, and I’ll tell you about it!
It’s early in the 2017 summer season, but at the Holimites office we’re already planning the 2018 season. The catalogue has to be printed before the end of Fall.
There are a lot of things to do: from planning all the excursions and giving them a test run on the trail to calculating the rates. Everything has to be studied down to the last detail.
You may be thinking: “Ok, that’s not so bad…”
Imagine having to solve a puzzle. Starting a puzzle is easy to do, but as you get going, the difficulty increases. Every year we have new ideas and new challenges to solve.
The puzzle is made of 25 guided tours. They need to be carefully woven so that the entire Holimites team is perfectly coordinated during the entire season. The tour arrivals and departures have to coincide with the baggage transfers from hut to hut sot that the van won’t be running around aimlessly, loosing time and money. Our expert guides need to schedule their agendas ahead of time and rooms in Dolomite huts and hotels have to be reserved in advance.
The prices of the packages need to be appealing to our clients, but at the end of the year they have to generate earnings on Holimites’ annual statement. Finally, the text and pictures inside the catalogue need to attract readers browsing through it. Images need to stimulate the imagination, enticing a reader to spend a vacation in the Dolomites.
Ok, we can do it! Or better – every year we give it all we’ve got to improve on last year’s edition.
At the end of the summer season, after proofreading it for the umpteenth time, we can proudly hold, our NEW CATALOGUE.
There you have it – our creation for 2018! Browse it online on holimites.com and let us know if you’d rather receive a paper copy at home.
PS: I’m sure that now, after reading my short article, you will appreciate each page even more.