There’s no doubt that brand name recognition is extremely important. Today, we can count on marketing companies that take your idea, what you want to do, the clientele you want to market and come up with the name that best suits your new business.
Way back in 2000, when we founded Holimites, our only thought was to find a fun and catchy-sounding name. During one of our brainstorming sessions, I said:
“Why don’t we join the word in English for “Holiday” and “Dolomites” and call it Holimites?”
Brilliant!!! That’s what we thought.
If we keep within the English language, the logic works and, besides, Holimites is also easy to pronounce. The problem arises with other languages: when you read “Holimites” in Italian, something that sounds catchy in English, sounds rather silly in Italian.
Once guests understand that Holimites is a combination of Holiday and Dolomites, our majestic mountains get the better of it and, then….Holimites becomes Holomites.
What to do?
Maybe we should’ve changed the brand name right from the start, but being the mountaineers that we are, we were (and still are) very stubborn.
Then, out of the blue, my son came up with a brilliant idea. This was his homework in German:
He sure gave us a lesson: if you’re ever going to create a brand name, first ask a child to test it out! Either way, you can now also find us at Holimaiz.com. ;-)
Founder of HoliMAIZ