Category Archives: Corporate

How long did it take to make the new website?

I was a bit curious, so I went to check it out. The file with the first draft of the graphic layout done by the no.parking team was dated February 24, 2017. So, counting from this date until the site’s online publication on March 6, 2018, exactly 375 days have gone by!

Then again, about the same amount of time was spent postponing redesigning the new holimites website. When you think about how much work it involves, creating a new site is one of the things you try to delay as much as you can.

If you take a look at the 5 restyling moments of the holimites site, this is what always occurs:

  • euphoria
    creating something new is always gratifying
  • doubts
    As the first layouts roll in, so do the first challenges: “Is this gonna work?”, “Will they find the button with the package information?”, “Should we move this here and put something else there?” and so on. We show the mock-ups to all our friends, asking them the most absurd questions to see how they react to this phase of hybrid navigation.
  • back to the start
    Our challenges multiply when graphic designer meets website designer – in our case, the fabulous team at E-Side. The doubts we had at stage 1 become nightmares and we start tinkering with the graphic elements. Then, once again, we take the proofs back to our friends – our, er…guinea pigs – to test their reaction.
  • from old to new
    “We can still use some of the content from the old website!” …..Yeah, right!!! Of course, some of it can be used again, but most of the content gets re-written, re-touched and double-checked.
  • the first beta is online
    Fantastic! We can see a shimmer of light at the end of the tunnel. First trial, then test. Drat! It doesn’t work the same on mobile devices! It’s not gonna work. Time to change a few things… again.
  • “Well, since we’re already working on this, why not…?”
    This is the phrase that, if overly abused (as we admittedly have done), makes webmasters go bananas (Antonio, please forgive us!). Making the website might have taken half the time it did had it not been for this remark – because as soon as it was said, you bet it meant those sections on the site were going to be done from scratch.
  • “Please, please, no more!” or test, test, test and test again
    This is probably the hardest stage to endure. You can’t stand to see the graphic design you were ecstatic about months ago. There seems to be no logic in the site’s operation and you’re once again tempted to change what you had agreed on months before. In this phase, you begin to accept the fact that you will NEVER resolve all the problems of the early stages and you just hope that once online….someone out on the web will be quick to point out the problems you didn’t catch, so you can promptly fix them.
  • We’re online!
    Refresh the browser and … breathe a sigh of relief!

Here’s the new website!

Thanks to the outstanding graphic designers at no.parking and the web design team at E-Side – both of Vicenza – for their patience and professionalism. We’ve been working with them since 2000…when Holimites was founded.

This how we looked like:

Holimites pre 2018

How we look now:

Holimites new website

What‘s behind the making of a Holimites catalogue?

Did you never think about how much work goes into making a catalogue? Aren’t you a little curious? Keep reading, and I’ll tell you about it!

Catalogo Holimites 2018

Holimites Katalog 2018

It’s early in the 2017 summer season, but at the Holimites office we’re already planning the 2018 season. The catalogue has to be printed before the end of Fall.

There are a lot of things to do: from planning all the excursions and giving them a test run on the trail to calculating the rates. Everything has to be studied down to the last detail.

You may be thinking: “Ok, that’s not so bad…”
Imagine having to solve a puzzle. Starting a puzzle is easy to do, but as you get going, the difficulty increases. Every year we have new ideas and new challenges to solve.

The puzzle is made of 25 guided tours. They need to be carefully woven so that the entire Holimites team is perfectly coordinated during the entire season. The tour arrivals and departures have to coincide with the baggage transfers from hut to hut sot that the van won’t be running around aimlessly, loosing time and money. Our expert guides need to schedule their agendas ahead of time and rooms in Dolomite huts and hotels have to be reserved in advance.

The prices of the packages need to be appealing to our clients, but at the end of the year they have to generate earnings on Holimites’ annual statement. Finally, the text and pictures inside the catalogue need to attract readers browsing through it. Images need to stimulate the imagination, enticing a reader to spend a vacation in the Dolomites.

Ok, we can do it! Or better – every year we give it all we’ve got to improve on last year’s edition.

At the end of the summer season, after proofreading it for the umpteenth time, we can proudly hold, our NEW CATALOGUE.

There you have it – our creation for 2018! Browse it online on and let us know if you’d rather receive a paper copy at home.


PS: I’m sure that now, after reading my short article, you will appreciate each page even more.

Holimites honored by OUTSIDE Travel Awards 2014

Outside Travel Awards LogoBADIA, Dolomites (March 4, 2014) – OUTSIDE, America’s leading active lifestyle brand, has selected HOLIMITES as an honoree of their annual Travel Awards, which celebrate the top destinations, companies, products, and travel providers—in the U.S. and around the world—that inspire people to participate in an active lifestyle. HOLIMITES was honored as BEST TRAIL RUNNING. The entire list of honorees appear in OUTSIDE’s April issue (on newsstands March 18), and online at

This year, OUTSIDE tapped its global network of correspondents, who traveled across America, to Belize, Switzerland, Italy, and beyond, identifying the best new adventures, stunning lakes, gorgeous new lodges and hotels, family vacations, secret getaways, high-tech airports, and foodie hotspots. The result is more than 50 spectacular trips, plus the best travel apps, tour guides, gear, tips for traveling green, and advice for traveling solo.

“Since we founded HOLIMITES in year 2000 our goal is always to make the holiday in the Dolomites for all our guests unforgettable. The OUTSIDE Travel Award honoree is for the whole HOLIMITES team, starting from our guides to the office staff, one of the best rewards we ever received and we are looking forward to greet all new guests in the Dolomites”
said HOLIMITES CEO Igor Tavella

“Whether you’re looking to go big for an expedition, splurge on a luxurious paradise, or plan an epic family trip, OUTSIDE has unearthed fifty travel gems that will inspire you to renew that passport,”
said OUTSIDE Editor Chris Keyes.

Detailed information about HOLIMITES is available on the company website at 

About OUTSIDE: OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ tablet edition, Outside Books, and now Outside GO, a revolutionary, 21st-century adventure-travel company. 

Outside Travel Awards Issue Cover

How to personalize the new Holimites Van?

It’s always fun when we need to decide for a new graphic design. We know from the beginning that many of our ideas and decisions will be revolutionized by our graphic design team at no.parking but we still give them some guidelines.

Last fall we decided to purchase a van to be able to offer an even better service to our customers like the hut to hut baggage transport during our trekking and trail running programs and of course the airport transfers for our guests to the Dolomites. Spring arrived and when we picked up the van it was time to think about how to personalize it with our holimites brand.

On one of our weekly meetings Igor just took some white papers and we knew that we had to do some homework for the next meeting. This white papers needed some colors from the Holimites team and it was a good occasion to bring to light our hidden artistic talent.

Surely the end result produced by no.parking is the most beautiful:

Holimites Van

Holimites Van

but here’s a selection of our drawings in no special order. All this in order to help our graphic design team at no.parking to get to the final result:

1 – Artist: Astrid

2 – Artist: Giorgia

3 – Artist: Igor

4 – Artist: Igor

5 – Artist: Oskar


6 – Artist: Igor

7 – Artist: Astrid