Category Archives: Corporate

What‘s behind the making of a Holimites catalogue?

Did you never think about how much work goes into making a catalogue? Aren’t you a little curious? Keep reading, and I’ll tell you about it!

Catalogo Holimites 2018

Holimites Katalog 2018

It’s early in the 2017 summer season, but at the Holimites office we’re already planning the 2018 season. The catalogue has to be printed before the end of Fall.

There are a lot of things to do: from planning all the excursions and giving them a test run on the trail to calculating the rates. Everything has to be studied down to the last detail.

You may be thinking: “Ok, that’s not so bad…”
Imagine having to solve a puzzle. Starting a puzzle is easy to do, but as you get going, the difficulty increases. Every year we have new ideas and new challenges to solve.

The puzzle is made of 25 guided tours. They need to be carefully woven so that the entire Holimites team is perfectly coordinated during the entire season. The tour arrivals and departures have to coincide with the baggage transfers from hut to hut sot that the van won’t be running around aimlessly, loosing time and money. Our expert guides need to schedule their agendas ahead of time and rooms in Dolomite huts and hotels have to be reserved in advance.

The prices of the packages need to be appealing to our clients, but at the end of the year they have to generate earnings on Holimites’ annual statement. Finally, the text and pictures inside the catalogue need to attract readers browsing through it. Images need to stimulate the imagination, enticing a reader to spend a vacation in the Dolomites.

Ok, we can do it! Or better – every year we give it all we’ve got to improve on last year’s edition.

At the end of the summer season, after proofreading it for the umpteenth time, we can proudly hold, our NEW CATALOGUE.

There you have it – our creation for 2018! Browse it online on and let us know if you’d rather receive a paper copy at home.


PS: I’m sure that now, after reading my short article, you will appreciate each page even more.

Holimites honored by OUTSIDE Travel Awards 2014

Outside Travel Awards LogoBADIA, Dolomites (March 4, 2014) – OUTSIDE, America’s leading active lifestyle brand, has selected HOLIMITES as an honoree of their annual Travel Awards, which celebrate the top destinations, companies, products, and travel providers—in the U.S. and around the world—that inspire people to participate in an active lifestyle. HOLIMITES was honored as BEST TRAIL RUNNING. The entire list of honorees appear in OUTSIDE’s April issue (on newsstands March 18), and online at

This year, OUTSIDE tapped its global network of correspondents, who traveled across America, to Belize, Switzerland, Italy, and beyond, identifying the best new adventures, stunning lakes, gorgeous new lodges and hotels, family vacations, secret getaways, high-tech airports, and foodie hotspots. The result is more than 50 spectacular trips, plus the best travel apps, tour guides, gear, tips for traveling green, and advice for traveling solo.

“Since we founded HOLIMITES in year 2000 our goal is always to make the holiday in the Dolomites for all our guests unforgettable. The OUTSIDE Travel Award honoree is for the whole HOLIMITES team, starting from our guides to the office staff, one of the best rewards we ever received and we are looking forward to greet all new guests in the Dolomites”
said HOLIMITES CEO Igor Tavella

“Whether you’re looking to go big for an expedition, splurge on a luxurious paradise, or plan an epic family trip, OUTSIDE has unearthed fifty travel gems that will inspire you to renew that passport,”
said OUTSIDE Editor Chris Keyes.

Detailed information about HOLIMITES is available on the company website at 

About OUTSIDE: OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ tablet edition, Outside Books, and now Outside GO, a revolutionary, 21st-century adventure-travel company. 

Outside Travel Awards Issue Cover

How to personalize the new Holimites Van?

It’s always fun when we need to decide for a new graphic design. We know from the beginning that many of our ideas and decisions will be revolutionized by our graphic design team at no.parking but we still give them some guidelines.

Last fall we decided to purchase a van to be able to offer an even better service to our customers like the hut to hut baggage transport during our trekking and trail running programs and of course the airport transfers for our guests to the Dolomites. Spring arrived and when we picked up the van it was time to think about how to personalize it with our holimites brand.

On one of our weekly meetings Igor just took some white papers and we knew that we had to do some homework for the next meeting. This white papers needed some colors from the Holimites team and it was a good occasion to bring to light our hidden artistic talent.

Surely the end result produced by no.parking is the most beautiful:

Holimites Van

Holimites Van

but here’s a selection of our drawings in no special order. All this in order to help our graphic design team at no.parking to get to the final result:

1 – Artist: Astrid

2 – Artist: Giorgia

3 – Artist: Igor

4 – Artist: Igor

5 – Artist: Oskar


6 – Artist: Igor

7 – Artist: Astrid


Thank you everyone!!! We are back on-line!


Web developers and content writing professionals know how difficult it is to design a site that is both attractive and interesting to a large number of people and as user-friendly as possible.

Initial planning for the new Holimites website started last December and, after 12 laborious months of extensive corrections, adjustments and fine-tuning, we are truly happy to announce that it is ready to be navigated by our visitors!

Yet, we wouldn’t have been able to achieve such excellent results based on our efforts alone. We were fortunate to work with an absolutely wonderful team of partners, and their valuable collaboration is what made this project possible. We are very grateful to:

Graphic Design:
Caterina Romio and the entire no.parking team: when we fist met, they turned us upside down and inside out, thoroughly digging into what we did. Thank you for all the questions – they helped us to better understand and improve ourselves!

Antonio Giuliani and the entire e-side team: they probably often wondered if we’d disappeared, but we were only trying to find the best way to tell you that some sections were going to change completely – again! Thank you for all your patience!

Fabio Sardi and his SFSoft: we could canonize him, considering all the times we changed our mind and all the times he had to start all over again on sections that were supposedly ready for publication! We truly apologize, but we can’t deny our meticulous nature!

PatitucciPhoto represented by Dan and Janine Patitucci. They are our American photographers but, more than anything, they are our friends, and we think Holimites and their pictures is a perfect match! Thanks, guys!

Alfred Erardi, a local Ladin photographer who allowed us to use his wonderful nature photographs of the Dolomites. If you come to Alta Badia, you absolutely have to see his shows, organized periodically by the tourist offices.

Werner Pescosta, author of “La storia dei ladini delle Dolomiti” (The history of the Ladins in the Dolomites), a book that achieved great success. He was our key consultant for the section “Discover the Dolomites”: Dar bel Giulan!

Valentina Bertoldo, our copywriter from nanostudio, who modified and improved all our texts!

Randi Becht, who did the English translations and, while doing so, learned a lot about our Ladin history and the geology of the Dolomites. ;-)

Sarah Niederkofler, Oskar’s cousin. At first she may have been overwhelmed by the amount of texts to translate but in the end – in addition to doing very good translations – she also suggested a lot of details to add: Vielen Dank!
Andreas, Alessandra, Cindi, Claudia, Claudio, Cristine, David, Elias, Emmi, Giorgio, Günther, Luciana, Lukas, Marco, Miriam, Stefan, Susann and Werner

…they were our guinea pigs from the initial conception of the new website. Not a month went by without our requests to look at the work in progress and give us their opinions.

And, last but not least, wholehearted congratulations to all of the members of the Holimites Team: Andrea, Astrid, Giorgia, Oskar and Igor. We never gave up during these long months and put all our efforts into making this project happen. We can now truly be proud of finally seeing our new website online!!!