There’s no doubt that brand name recognition is extremely important. Today, we can count on marketing companies that take your idea, what you want to do, the clientele you want to market and come up with the name that best suits your new business.
Way back in 2000, when we founded Holimites, our only thought was to find a fun and catchy-sounding name. During one of our brainstorming sessions, I said:
“Why don’t we join the word in English for “Holiday” and “Dolomites” and call it Holimites?”
Brilliant!!! That’s what we thought.
If we keep within the English language, the logic works and, besides, Holimites is also easy to pronounce. The problem arises with other languages: when you read “Holimites” in Italian, something that sounds catchy in English, sounds rather silly in Italian.
Once guests understand that Holimites is a combination of Holiday and Dolomites, our majestic mountains get the better of it and, then….Holimites becomes Holomites.
What to do?
Maybe we should’ve changed the brand name right from the start, but being the mountaineers that we are, we were (and still are) very stubborn.
Then, out of the blue, my son came up with a brilliant idea. This was his homework in German:
“Write 5 word with the letter H”: The only worry is that he hears a lot at home about work … Hotel … Holimaiz (Holimaize).
He sure gave us a lesson: if you’re ever going to create a brand name, first ask a child to test it out! Either way, you can now also find us at Holimaiz.com. ;-)
There are many useful free apps for smartphones that can be used during a ski holiday in the Dolomites. We made a list of the most useful ones if you are skiing on the Dolomiti Superski slopes in South Tyrol:
1) Weather forecast
What’s the weather forecast for the next days? Why is Siri telling me not to go out without an umbrella (yes, trust us, it happens) and the weather channel shows sunshine?
If you want to play it safe then download the official weather app of the local weather office of the Bolzano province. This app shows you the forecasts for different areas in South Tyrol, the detailed mountain weather and the current values from weather stations placed on the territory.
Open ski lifts and slopes, 3D map of the skiing area, all the latest news… plus the Ski Performance check to have a full summary of the kilometers of slopes covered during your holiday. As soon you have your Dolomiti Superskipass in your hands type in the skipass code. The MUST HAVE app for your ski holiday.
An alternative to the classic Sellaronda? We have it: it starts from the Dolomites of Alta Badia, skiing over the Plan de Corones/Kronplatz to the Dolomites of Sexten and back. The ‘Ski Mobility’ app helps you with the necessary information about skibus and train transfers during this amazing ski trip.
How many hours have you been active (and how many in the huts), how many kilometers have you covered, what is the altitude gain, and the maximum speed reached downhill? Strava is not only an excellent application for all sport activities such as hiking, cycling and running, we use it also for alpine skiing.
A picture of a hot chocolate or a Bombardino at a mountain hut. A plate of dumplings or an apple strudel with vanilla sauce… and this, with a breathtaking mountain background. Have fun posting your pictures and don’t forget to use the #dolomitesski hashtag and tag @holimites in your pictures.
It’s not a secret that road cycling is the favorite sport of Holimites staff. Year after year, thanks to our great cycling tours on Dolomite roads, the number of guests pedaling with us through the Dolomites has grown exponentially.
The last summer season, we touched a point where we really had a tough time offering good and effective bike rental service to our guests. Local rental shops ran out of road bikes pretty fast – especially during weeks when events like the Maratona dles Dolomites are held. We really had to do somersaults in order to fulfill the demand by our guests.
So, last Fall we started making contact with different bike manufacturers. We were amazed that the first company that answered showing interest in partnering with us was one of the symbols of the Made in Italy bike brand. Yes, we’re talking about none other than COLNAGO!
Starting this summer you can rent this special Colnago CLX 3.0 with Ultegra 11v through Holimites. Don’t procrastinate if you need to rent a bike during busy periods like the Sellaronda Bikedays or the Maratona dles Dolomites! Get on the move and get in touch with us by filling out the following Colnago rental form.
The Colnago CLX 3.0 on icy ground
We needn’t state the obvious, but as soon this jewel checked-in, we took it out for a test run and what follows is Igor’s review:
I’m different! Or, it seems to me like I’m different. I’ve never been a big fan of carbon and I can’t simply understand all the carbon frame hype over the last years. Of course I’ve ridden many carbon frames: road bike, mountain bike and cyclo-cross. But as soon I can, I always switch back to my 15-year-old Scapin steel road bike.
I was thrilled when we closed a deal with Colnago to supply their CLX 3.0 bikes to Holimites. And, because I’m a sucker for testing any kind of bike, I was antsy to put my butt on the saddle and try out this frame. A 1-km ride from my house at Ustaria Posta is all I need to tell whether I like a road bike or not. That’s where a series of 4 switchbacks will tell me whether I’m ‘controlling’ the bike or whether the bike wants to control me .
Riding the Passo delle Erbe in springtime is like to ride a roller coaster.
I already know that carbon frames usually perform differently downhill compared to steel or aluminum. But what I felt with the COLNAGO CLX 3.0 just amazed me! It felt so comfortable that, honestly, I couldn’t believe it was a carbon frame, and the handling was simply superb!
A few days later I opted for a long road bike ride on my favorite Passo delle Erbe route (view it on Strava). The Passo delle Erbe was still closed (I knew that, of course) and that meant I was the only one on the road. The UCI would have opted for the “Extreme Weather Protocol“ but those were the best conditions to test the road bike.
The bottom line is that this COLNAGO CLX 3.0 is really a great and comfortable ‘toy’ to ride up and down the Dolomite roads. And, I’m sure that every guest who will have the chance to rent it will be amazed at how comfortable this frame is.
PS: If you’re a steel frame lover like me, check out and enjoy this video:
PPS: Oh, and if you’re a carbon frame aficionado, also take a look at the video above. But be aware, you might start falling in love with steel, too!
Our moms were not so happy about our plans on Christmas day this year. The usual routine on this day would be:
going to church
back home for Christmas lunch
again back to church
The only statement that worked (again) this time was Fridtjof Jansen quote:
It is better to go skiing and think of God, than go to church and think of sport!
Oh well but we didn’t want to go skiing. We skied the last 3 weeks on perfect groomed and empty slopes of the Dolomiti Superski and Alta Badia area. Our plan was to do something very rare, something we are maybe not able to do anymore for at least the next 20 or more years.
We are talking about the classic Fanes-Sennes-Prags Nature Park loop with our Mountain Bikes. In fact the latest in the year we have been able to ride was on 18th December 1994 (21 years ago). Usually at this time of year you should just meet ski rando skiers in this area. But as we didn’t have any precipitations since October, Christmas was the perfect day to celebrate a mountain bike ride on this loop.
The only snow pack we needed to go through was the one of a ski slope on our way down the valley before turning right in the beautiful but damn cold Rudo valley towards the Pederü hut. In fact this isn’t really the perfect season to go on a road or mountainbike ride in the Dolomites. In the sun the temperatures are cold but OK, but as soon you are in some places that are not touched by the sun since months you get temperatures like this:
In the 20 km long freezing conditions we didn’t feel anymore our fingers and toes. But we knew the more we would climb the warmer it would get (!?!?!?!) Strange to hear this? Well it’s now more than a month that we have temperature inversion in the Dolomites valleys. That means that down the valleys it’s colder than up higher.
Once we reached the highest point of the ride, we had to think back what we said & promised to our moms. Of course we starred at the amazing mountains thinking at mother nature and whoever made all of this possible. On the table our minimal Christmas lunch, a tasty tiny panettone sponsored by Franz that is not only a good road cyclist and mountainbiker (the only one that is able to steal all my Strava Cycling KOM’s) but also the junior patissier at the family pastry shop I dolci di Ricky. Side note … if you don’t stop by there during your holiday in the Dolomites you don’t know what you are missing.
Cold? Not anymore above 2,000 meters. After more than an hour riding at -9,0°C the +3,4°C felt warm and it was a pleasure to stop and eat without freezing.
As soon our gourmet style lunch was over it was time to cycle through the Gran Fanes plains with all the best views you can get on the Dolomites.
Fanes Natural Park loop ride details:
Distance: 57,7 km – 35,8 miles
Elevation: 1,473 m – 4,832 feet
Avg temperature: -1°C
Chocolate stops: 1 at Fanes Hut (thank you Milena)